The price listed is per foot. Discount of 25% anything over 12 feet. This chain is pretty light weight. Good for smaller pendants, like 25x18mm and smaller. Looks to be about 16 links to the inch. The links are pretty small so I was concerned that my customers could get a jump ring through them. We tried using out item# 321q jump ring and it does fit through the link pretty snug. You need a good eye, some needle nose pliers and a steady hand. This chain is American made, solid bright brass. Good price if you have the time to work with it.